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Sunday, July 16, 2017

You Make A Difference When You Purchase Rainforest Alliance Coffee

By Brenda Schmidt


A lot of people are lucky enough to be able to stop on their way to work and indulge in a delicious cup of coffee. Not everyone thinks about where the beans came from or who harvested them. Although it is a billion dollar industry and vital to the economic success of Latin America, many of the farmers and communities that grow the product face incredible hardships. Purchasing Rainforest Alliance coffee is a small way to ensure these workers are given a helping hand.

The Rainforest Alliance seal on a package of whole or ground beans means that the farms and farming cooperatives that harvested the product have met rigorous certification qualifications. There are specific economic, social, and environmental criteria restrictions. The organization works with the certified farmers to ensure workers are living and working under humane conditions regardless of gender.

At one time, many farmers abandoned the traditional methods of farming and began planting a hybrid seed that required the destruction of forests and chemicals to be successful. The alliance is working to return farmers to the traditional methods that protect natural resources and encourage wildlife habitation. They are teaching local communities about land and water conservation and protection. Reducing the carbon footprint is encouraged.

Although the coffee industry is thriving, Latin American farmers often see little of this wealth trickling into their pockets. Many end up abandoning their farms or leveling forests in order to plant single crops. With help from the Rainforest Alliance, many farmers are learning how to maximize the land they have, which increases their yield and produces more money at the market.

There is a direct relationship between agriculture and the effects of climate change. When the rainforests are decimated to make room for fields, greenhouse gases are emitted into the atmosphere. The Rainbow Alliance teaches communities how to protect and use their natural resources instead of destroying them.

Poverty and violence go hand in hand along with a lack of education when it comes to preserving the rainforest and wildlife habitats. Workers have long been victims of labor law violations, disenfranchisement, and displacement. This organization realizes the importance of establishing economic security within the community.

Individuals around the world can do simple things to help in this effort. Donations are welcome, but there are other ways to contribute. Consumers can choose to purchase beans that are certified with the official seal. They can frequent shops and restaurants that display the official rainforest frog. Tourists can book hotels and take tours through companies supporting the local communities. Encouraging local schools to educate students about the ecosystem and the importance of sustainable farming will have an impact.

Having a good cup of coffee is a habit for many and a real pleasure for those who enjoy it. How it is produced is important and should be considered when sipping. Every cup involves the environment, the economy, and the lives of the small communities that depend on the production.




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