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Thursday, April 20, 2017

How Tumblr May Assist Long Island SEO Efforts

By Paula Hess


If you think that Tumblr is only a microblogging platform, you'd be mistaken. You may not know this, but there are ways that you can use said platform for the sake of Long Island SEO. Search engine optimization matters, but it can only be done well if you understand the tools that you're using. In order to get the most out of Tumblr, for the sake of SEO, here are a few details that you'd be wise to remember.

To start things off on the right foot, take a look at your blog's HTML. This is one of the many ways that Tumblr deviates from other social media platforms, as you can change the HTML in question. Not only will you be able to edit titles, but meta tags as well, meaning that you can adjust them so that they come up in search more often. According to reputable companies like fishbat, this is just one of many ways that SEO endeavors can be helped.

Long Island SEO experts can testify to the notion that Tumblr blogs are nothing without content. You want your brand to rank, which is understandable, but it won't happen unless you have enough content for your followers to regularly consume. When they see value in your blog, not only will they stick around but you'll actually gain more followers in the future. As a result, you'll see greater results from an SEO standpoint.

Tumblr SEO hinges on content diversity, too. Let's say that you specialize in long-form written posts; you shouldn't stick to these alone. As a matter of fact, it may be in your best interest to implement other forms of content, including the always popular GIF sets. While images and SEO don't exactly coincide, the former will help your blog in terms of variety. It wouldn't be far-fetched to assume that your brand could rank higher because of the diversity in question.

With the abundance of GIFs and pop culture media on Tumblr, it's easy to forget that it can be a useful SEO tool. It's a simple matter of how it's used, so make sure that these talking points are kept in the back of your mind. By understanding Tumblr's intricacies, not only in terms of content creation but layouts as well, you'll develop a more optimized blog. As a result, you will be able to achieve greater rankings in no time.




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