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Monday, December 19, 2016

Long Island SEO: How Do Snapchat And Instagram Stories Differ?

By Paula Hess


If you want to discuss the social media platforms that are used the most, room for conversation should be made for both Snapchat and Instagram. This is especially true when you consider that both platforms make use out of Stories. It's easy to compare Snapchat and Instagram Stories, however, which is what I'd like to get into today. Here are just a few talking points that Long Island SEO experts will be able to draw attention to.

According to reputable names like fishbat.com, Instagram and Snapchat Stories differ based on the content they share. For those who are familiar with Snapchat, you know that photos and videos aren't meant to last. What this means is that they will disappear after a few seconds, which goes for Stories as well. Instagram Stories are long-lasting, however, which means that they can be looked back at. Snapchat Stories live in the moment, whereas Instagram Stories don't.

There seems to be more customization when it comes to Instagram compared to Snapchat. For those who do not know, Instagram offers a number of editing options with its Stories, ranging from color selection to drawing tools. Snapchat offers filters in its own right, but it seems like they are more simple compared to the other social media platform. For those who would like to make edits, understand what you're getting into with both.

Snapchat and Instagram Stories differ when it comes to the audiences being targeted, too. For example, Snapchat Stories are designed to reach those you have added to the app as your friends. Instagram Stories are broader in terms of who they reach, which means that you can appeal to comparatively more people. In any event, it's important to implement both tools so that you get the most bang for your proverbial buck.

Snapchat and Instagram Stories are engaging, to say the least, provided they're made well. Their goals seem to be the same, for the most part, but their differences should be noted as well. It's the differences in question that should compel you to use both in order to reach out to people. The more that you know about Stories across these platforms, the better you'll be able to use them for your digital marketing endeavors.




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