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Monday, February 29, 2016

How Long Island Advertising Agencies Should Approach Valentine's Day

By Arthur Williams


Often underrated as a shopping day, Valentine's Day could prove to be one of the most important event for businesses across the board. Not only are people going to be shopping around for the perfect gifts for their loved ones, but they will navigate different websites in order to do so. This is where a helpful dose of marketing savvy can come into effect, and Long Island advertising agencies across the board can agree. Follow these tips for utmost effectiveness.

If you'd like to know how marketing can be done, en route to Valentine's Day, timeliness is essential. Specifically - and firms the likes of fishbat can agree - it's important to get started on this as soon as you can. The reason for this is that consumers are generally able to determine who they'd like to buy from once they see the deals that are offered. Long Island advertising agencies will tell you that the sooner this process is kicked off, the more effective it will be.

What about the type of content that's created, as far as cosmetics are concerned? Many people tend to associate red and pink, as well as flowers and hearts, with Valentine's Day and understandably so. These elements have become hallmarks of the holiday in question, and it wouldn't be far-fetched for them to be included in your future marketing campaigns. They will be more eye-catching, which will only help your brand obtain more success.

What about including as many forms of content as possible? Everything from videos to press releases can have a large impact, especially on Valentine's Day when people are shopping in droves. Make sure that the content in creation is crafted well, but do not forget the importance of voice, as far as your brand is concerned. Once this is done, you will be able to benefit from more sales, not to mention higher awareness for your company as a whole.

Hopefully these points will help you gain a better understanding of how Valentine's Day can benefit your brand. As you can see, marketing methods vary from typical days of the year, but you should know that the effort will be worthwhile. People will be more likely to do business with you, and that's when your audience expands. For the sake of business, this is one shopping day that you would be wise to take into account.




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