Recently, Google changed its iconic logo, resulting in an appearance that looked like it was drawn with chalk. It was a shift that caused quite a bit of discussion, from general users to those who operate their own Long Island advertising agencies. In any event, I think that it's important to discuss what goes into the process of changing logos. For those who do not know, here is a series of tips that will be able to help all curious parties in the long term.
When adjusting your logo for the future, make sure that the same general mood remains. One of the reasons why Coca-Cola remains iconic, even after all this time, is due to how constant the brand message was. Yes, the logo might have changed but its overall message did not. Even though this is just one of the many factors that a Long Island advertising agency can attest to, it speaks volumes about just how worthwhile a logo can actually be.
Next, try to focus on keeping simplicity at the forefront. As firms like fishbat will tell you, minimalist design is all the rage, and one of the reasons for this is how easy it is to read. Consider the fact that most people cannot clearly read script or other kinds of typefaces, which is why many website and graphic developers have stuck with the likes of Arial and Calibri. Simplicity matters, and no Long Island advertising agency can overlook this.
Finally, make sure that you observe responses consumers have, in regards to your redesigns. Even though many people will find it difficult to adjust to such changes, this is usually a short-term process that doesn't have much bearing on the eventual success of a brand. However, if you feel like reception has become too negative, it'd be wise to go back to the drawing board. Suffice it to say, staying abreast of public reception is vital.
With these points in mind, you should have a general understanding of what redesigning logos is all about. It's important to consider that these must change over the course of time; otherwise, companies run the risk of being left behind. Not only should logos be as clean as possible but it's vital that the messages they convey remain consistent as well. Only then will you be able to achieve the utmost success that can be imagined.
When adjusting your logo for the future, make sure that the same general mood remains. One of the reasons why Coca-Cola remains iconic, even after all this time, is due to how constant the brand message was. Yes, the logo might have changed but its overall message did not. Even though this is just one of the many factors that a Long Island advertising agency can attest to, it speaks volumes about just how worthwhile a logo can actually be.
Next, try to focus on keeping simplicity at the forefront. As firms like fishbat will tell you, minimalist design is all the rage, and one of the reasons for this is how easy it is to read. Consider the fact that most people cannot clearly read script or other kinds of typefaces, which is why many website and graphic developers have stuck with the likes of Arial and Calibri. Simplicity matters, and no Long Island advertising agency can overlook this.
Finally, make sure that you observe responses consumers have, in regards to your redesigns. Even though many people will find it difficult to adjust to such changes, this is usually a short-term process that doesn't have much bearing on the eventual success of a brand. However, if you feel like reception has become too negative, it'd be wise to go back to the drawing board. Suffice it to say, staying abreast of public reception is vital.
With these points in mind, you should have a general understanding of what redesigning logos is all about. It's important to consider that these must change over the course of time; otherwise, companies run the risk of being left behind. Not only should logos be as clean as possible but it's vital that the messages they convey remain consistent as well. Only then will you be able to achieve the utmost success that can be imagined.
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