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Saturday, January 3, 2015

NXT & The Potential Help Of A Long Island Advertising Agency

By Robert Sutter


NXT is a brand that, in my view, many professional wrestling enthusiasts have invested themselves in. Even though it may be considered to be nothing but a training ground for up-and-coming athletes, it has definitely held its own as a show that fans can legitimately enjoy. Its awareness is limited, though, and I cannot help but feel as though a Long Island advertising agency can prove to be quite useful. In order for this to be done well, these ideas should be taken into heavy consideration.

NXT, for those who aren't in the know, is a type of wrestling show that is hosted on the WWE Network every Thursday night. It's made to showcase the various talents who are still learning the ropes, all the while giving them a broader platform to work on. The fact that they have a live audience to work off of only helps matters that much more. It also doesn't hurt that WWE has been able to grant NXT quite a bit of time on television, at least in preparation for live events.

I remember when, to hype a live event known as NXT Takeover 2, WWE RAW hosted a tag team match featuring a total of 4 wrestlers from NXT. Not only were they given time to work but the live crowd seemed into the match, especially towards the end. To me, this is a tremendous acclaim, especially for individuals who the general wrestling crowd is unfamiliar with. I believe that it's important to recognize WWE's marketing of NXT and how it may potentially become even stronger.

To say that WWE would be wise to market its products outside of its TV time would be an understatement. In fact, I could see more commercials on loosely related TV channels and ads on YouTube videos. If a Long Island advertising agency looks deeply into the content of WWE, I am sure that NXT will be a standout. With this in mind, it wouldn't be unfathomable to see firms such as fishbat promote NXT as one of the biggest selling points of the WWE Network and the company as a whole.

As a fan of professional wrestling myself, I find myself enjoying NXT more than virtually any other wrestling show in the world. It feels very much like an independent product, even though it is under a corporate umbrella, and it seems like there is so much room for creative freedom to be exercised. Hopefully more eyes are drawn to NXT, as it is very much a program with more potential to be met. It's just a matter of time until this is fulfilled.




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