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Thursday, January 22, 2015

Internet Marketing Firms & Assessing Instagram's User Numbers

By Robert Sutter


Instagram is, without question, one of the most popular applications designed for sharing photos. Anyone who's used the app, at length, will tell you the same and they will assess the various features it possesses as well. However, you must keep in mind that this particular app has more than a few users to account for. In fact, as Internet marketing firms will tell you, its user base numbers have come together to form one of the biggest talking points that this app could ever offer.

What's worth noting, as far as this story goes, is the fact that Instagram has reached 300 million users around the world. While this is impressive, in its own right, it's made even more so when compared to the current audience that Twitter has. In fact, this point had attention drawn to it by a series of news websites, which makes it that much more noteworthy. It's not hard to see why this was covered, since Twitter is a brand that practically everyone knows about.

This past March, it was observed that Instagram possessed 200 million users. Once Facebook bought Instagram the following month, though, it was easy to see that improvements would be made. After all, this is what progress entails, which is a point that firms such as fishbat will be unable to ignore. If you want to talk about what these improvements entail, there is quite a bit of discussion to be made across a litany of Internet marketing firms.

One of the many points of improvements spoken about, by Instagram, was authenticity. Specifically, it was said that a verification system will be set in place in order to confirm that the pages belonging to celebrities, sports teams, and the like are legitimate. This isn't unlike the system that social media websites like Twitter have incorporated. More than anything else, I believe that this system will to retain Instagram users, as opposed to lose them.

It's clear that Facebook has had an affect on Instagram's audience. Through these improved numbers, Instagram has amassed even more popularity and I believe that anyone who's even remotely involved in the Internet can say the same. With that said, it's important to consider that visuals are more easily digestible than other forms of media, text included. As a result, I do not see Instagram's appeal lowering anywhere in the near future.




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