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Tuesday, April 10, 2018

Internet Marketing Companies & Stellar Advertising Campaigns For Video Games

By Rob Sutter


One of the most commonly-consumed forms of media is video games. To say that there are many titles would be an understatement, but some have sold better than others. Internet marketing companies will tell you that advertising plays a huge role in the matter. When the right campaigns are built, success is inevitable. When it comes to advertising, as far as video games are concerned, here are the titles that benefited the most.

When it comes to stellar advertising campaigns for video games, The Legend of Zelda: Ocarina of Time 3D is a great place to begin. This 3DS title was long-awaited by many fans, and the hype was further built upon by the commercials released in North America. These starred Robin Williams and his daughter, Zelda, who he named due to his love for the original game. The commercials in question undoubtedly helped this remaster of a classic game sell.

Internet marketing companies can also draw your attention to Mario Kart 8, which was one of the more anticipated Wii U titles. As a matter of fact, its marketing was so strong that it boosted sales of the aforementioned systems by 666%. Needless to say, this racing game made an impressive mark, not only among gamers but advertising enthusiasts as well. Reputable agencies like fishbat would be hard-pressed to disagree.

Just Cause 3, which was announced in 2015, had its own unique marketing campaign. It didn't use too much in the way of traditional methods, though. Instead, the company that developed this game, Square Enix, announced a contest where one could win a free island. This wasn't lingo for in-game content, either, as the winner would become the owner of a physical private island they could visit whenever they wanted. It's safe to say that this is one of the more unique promotional endeavors in recent memory.

As you can see, there have been making video game marketing campaigns that were nothing short of imaginative. Not only have the campaigns in question been successful at grabbing the attention of others, but helping sales in the long term. After all, to ensure a sale, making the right impression can be the difference-maker. For this reason, as well as others, solid marketing campaigns should be built.




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